Nurse For Life: How the New CMS GUIDE Program is Empowering Home Care Agencies

How the Nurse For Life Model Is Changing Dementia Care and Elevating Home Care Agencies

Medicare is finally recognizing what home care has known all along. A dementia diagnosis leaves families feeling lonely, confused, and scared. They need guidance, trust, and support exactly when it matters most.

Medicare is funding a nationwide model that brings together home-based care, clinical dementia expertise, and real, day-to-day support for family caregivers. It’s called GUIDE—Guiding an Improved Dementia Experience—and it marks a turning point for agencies across the country.

A New National Standard for Dementia Support 

GUIDE is an eight-year national initiative backed by the Centers for Medicare & Medicaid Services (CMS), designed to shift the dementia care journey from fragmented and reactive to connected and proactive.

Through a partnership with PocketRN and Nevvon, home care agencies can now participate in GUIDE—at no cost to families or to your business. That includes:

• 24/7 access to a dementia-trained nurse who becomes part of the family
• Caregiver training in 11 languages
• Up to 72 hours of in-home respite care for qualifying families, paid for by Medicare
• Medicare-covered services that help families stay connected to their care team, including physicians, specialists, and trusted community resources

This is the first time Medicare has reimbursed for what home care delivers best: consistency, trust, and connection.

How It Works: A Seamless Partnership, Not More Overhead 

GUIDE is designed to be implemented through partnerships—not paperwork. For home care agencies, that means:

• No Medicare certification required
• No new hiring or billing
• Minimal administrative lift
• No need to have clinicians on staff

PocketRN serves as the GUIDE provider; your agency continues doing what it does best. You can jointly serve families with PocketRN, offering comprehensive dementia care and peace of mind—without changing your core model.

One Nurse. One Family. Ongoing Support

At the heart of this model is PocketRN’s Nurse For Life approach: a dedicated, specialized nurse who partners with the family over time. This isn’t triage. It’s relationship-based care that works alongside the family and your team—not in place of it.

That nurse:

• Proactively checks in with families throughout their journey
• Helps families understand changes in mood, memory, or behavior and what’s next
• Offers calm, consistent support on the hard days, while helping families find more ways to enjoy the good days
• Recommends digestible, relevant Nevvon educational content for families who want to learn more
• Coordinates care with physicians, specialists, community resources, and more

Instead of calling a hotline or heading to the emergency room, families have someone they know and trust—a nurse who understands their journey.

What Families Receive Through GUIDE 

When a family enrolls in PocketRN’s GUIDE program, they receive:

• A dementia assessment, which may include diagnosis
• A consistent, dedicated nurse
• Caregiver education tailored to their situation and language
• 24/7 care team access by phone or video
• A care plan that evolves with their needs
• Up to 72 hours in annual respite benefits (if eligible)
• Support for the hard days. More joy in the good ones. More time together as a family.

Who is Eligible? 

Any client that:

• Has dementia (a diagnosis can be provided)
• Is enrolled in Traditional Medicare Parts A & B
• Lives at home or in an assisted living facility
• Is NOT currently on hospice or a skilled nursing care resident (short-term stays are OK)

Note: VA Patients, Dually Eligible Medicaid Patients, Memory Care & Palliative Care Patients may be eligible.

Why It Matters for Agencies 

This isn’t just a new service. It’s a care delivery model that drives real outcomes for your families, your team, and your business. The GUIDE model empowers agencies to:

• Reduce preventable ER visits and hospitalizations that lead to lost revenue by giving families trusted support before a crisis escalates
• Help clients stay longer at home and in your care through proactive, relationship-based clinical guidance
• Deliver higher-value care at no cost and without becoming Medicare certified
• Position your agency as a subject-matter expert with community and referral partners, including hospital discharge planners, senior living, and memory care facilities
• Be a hero to overwhelmed families by helping them access the real support they need and have earned when they need it most, at no cost
• Support your team with real backup when a client’s condition gets difficult to handle

As one partner said: “It’s like giving our team a clinical extension—without adding to their load.”

GUIDE Is the Future. Agencies Are the Front Line

Families are looking for support. GUIDE gives your agency a chance to step forward—not solely as a home care provider, but also as a guide and anchor through one of life’s hardest journeys.

This is your opportunity to:

• Deliver high-quality, comprehensive dementia care
• Lead with compassion and confidence
• Expand what your agency offers—without expanding your workload